We’ve seen numerous ads on TV all proclaiming to provide the ‘best’ service but which one of these handful of telecom companies is really doing that? This is the place where we analyse the various methods that these companies have employed in order to grab the maximum market share.
In a country full of youngsters dying for some entertainment, texting and calling via cellphones happens to be the most prevalent pastime. In a country facing all these terrorism attacks and security uncertainties one feels a need to stay updated wherever they are, even if out of the vicinity of a TV set. Guess what! Now you can receive breaking news on your mobile phone within minutes of the incident! AND guess what, previously one service provider proclaimed this, now every single one of them is letting you enjoy some kind of a special feature or another be it about following the latest cricket series or paying your bills through your phone!
Welcome to branding wars!
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6 comments:
PTCL rocks..:D
Vfone!!!!..woohoo!
Branding wars has given unprecendented rise to the telecom industry in Pakistan, and has made the country into a telecom hub in South Asia. It also brings immense relief to customers who benefit from lower rates as a result of this severe competition between companies.
Please likhnay do
Vodafone!
yes i totally beleive that there is a very aggressive branding war that is going on ...
branding is a very important strategy for companies to create a loyal customer base and in the telecom sector all the companies are vying aggressively to capture the market share. thanku
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