Glow 1.0 and Glow 2.0 have been taking over the market lately. From personal sources, including myself, a lot people have started to initiate their port-in process to Warid. And why shouldn't they? Especially the youth who would kill to get a package that offers upto 10 Glow Gang members to whom you could make calls for as low as 45 paisa per 30 seconds! And not just that you have upto 1000 SMS to any network for Rs. 7.99 valid for an entire week! Compared to that, there is probably no other network that is providing the customer with as much choice specially for SMS bundles. Jazz on the other hand provides 500 SMS that are valid for two days. Practically speaking, it is quite unlike;y for an average txter to send more than 200-300 txts in two days. So the remaining 200-300 SMS end up getting wasted. As for ZONG SMS bundles, there's one that charges Rs. 10 for 1000 SMS a week but then compared to GLOW, one has the disadvantage of not having as cheap call rates coupled with the SMS bundle offer. Same goes for djuice txt message packages. The call rates offered are not as appealing as those offered by GLOW.
To sum up, I think only if Warid improves its MNP services, it can cash on an increasing number of potential customers. Warid MNP services are less than satisfactory with delayed SIMs delivery, rejection rate, non-operating SIMS as well as delayed customer service response. This one improvement can create a world of opprtunity for Warid GLOW- unlike any other!
Wednesday, October 27, 2010
SMS Alert!
Posted by Rameen Zahra at 2:51 AM 5 comments
Saturday, December 5, 2009
Mobilink
In addition to cellular service, the Orascomm group is diversifying its service portfolio by setting up new businesses and also expanding through acquisitions. Recently, they started offering DSL broadband through a wholly owned subsidiary, Link.Net. Company is in place for launch of wireless broadband service through WiMax based technology.With a softlaunch on 1 July 2008, Mobilink is now the second WIMAX internet service provider in Pakistan. Currently providing services only in Karachi.
WiMax services will be sold under the brand name "Mobilink Infinity". Technology is backed by Alcatel, and company is using a ZYXEL Customer Premises equipment.
In addition to Mobilink, the Orascom group also owns TWA (Trans World Associates) which operates an undersea fiber optic cable from Karachi to Fujairah, UAE.
Posted by Mustafa Rasheed at 12:03 PM 1 comments
Telenor ( Easy Paisa)
Posted by Mustafa Rasheed at 11:54 AM 2 comments
Monday, November 30, 2009
Where is Warid? What's that GLOW?
We came up with a number of possible reasons but there is one that I deem far more plausible than others. When Warid entered the market a few years ago, its marketing campaign was as energetic as any other. But over the years we have seen a steady decline in its branding aggression. I personally think that it may be due primarily to the fact that once Warid was done promoting itself so energetically, it had its loyal customer base created and they no longer needed to attract more customers. Instead they were probably more inclined towards the qualitative element of 'providing the best' to their current market share instead of poorly serving a very large rather unmanageable customer base.
However at the same time in order to retain these customers they kept on providing offers such as lower rates and SMS bundles and late night cheap call rates in a steady manner. This in technical terms is what they call 'market penetration' in which you try and make more sales to existing customers. And this is apparently Warid's plan for now.
Another interesting aspect to this situation is the introduction of GLOW, however. Previously Warid had two main dishes on its menu- ZEM & ZAHI. While the former dealt in pre-paid service, the latter had its name amongst post-paid numbers. GLOW is the recent addition to the pre-paid service family of Warid. I think the way they have promoted themselves this time is more inclined towards youth and youngsters than Zem was. Zem with its basic red and white colors while GLOW employs the entire spectrum of colors. By word of mouth, I have heard that GLOW is offering the cheapest SMS rates these days with some of them being as low-priced at 'unlimited number of text messages for 7 Rs. a WEEK!' I mean what else could today's young people of Pakistan ask for who are constantly glued to their phone sets sending texts. But even GLOW isn't being as actively marketed as its Telenor djuice and Mobilink Jazz counterparts. The question is WHY? Is the answer market penetration or is it something else?
Feel free to share your opinion with us by commenting on this post.
Posted by Rameen Zahra at 12:28 AM 10 comments
Labels: customer loyalty, GLOW, laidback approach, market penetration, saturation point, Warid
Tuesday, November 24, 2009
Zong : Say it all (sab keh do)
When you have a telecom market with a large number of packages available and fierce competition, how do you make a new package stand out? One approach is to cut through the clutter and go for simple. This is the approach used by Zong: Cheap, Simple, Done. Here’s a quote from their website about zong 45 package. "Ladies and Gentleman, we bring you ZONG 45, the new pre-paid package of ZONG which offers lowest call rates in the industry, with calls at 45 paisa only".
"We promise to provide our customers with best services and offers that are transparent, simple and miles ahead of competition; just like ZONG 45 Package".
I like the focus on simplicity but if you go through the rate list, it is not THAT simple. I mean, if you really want to make things simple for consumers then the rates should also be mentioned for a 1 minute call. That comes out to be Rs.1.35. Warid has a 60 paisa package but only for 9-5 people and the pulse is 60 seconds. But they clearly say ‘Rs.1.20 per minute’. So a direct comparison is not possible, but you get the idea.
Now can someone explain the elephant in the ad?
Posted by Mustafa Rasheed at 8:29 AM 8 comments
Friday, November 20, 2009
Ufone - TUM HE TOU HO?
Posted by Rameen Zahra at 9:40 AM 8 comments
Labels: funny ads, marketing, telecom, telecommunications, Ufone ads
Sunday, November 8, 2009
Branding Wars
Posted by Rameen Zahra at 2:30 AM 6 comments
Labels: branding, news, telecom, telecommunications, youth